My Black jack code

A couple hebdomads ago, I asked "How make you dulcify the deal?" to happen out what you give your fans to procure other cadmium sales. Then I started reading Seth Godin's new book, "Free Prize Inside!", and I realized a large error I've made.

I'm a large fan of freebies. Peruse my many websites, you'll happen freebies of all forms and sizes from MP3s to stickers, CDs to occasional t-shirts. I love giving things away. It's sorta my part to the 'free award inside' concept.

Except that's really not what Seth is about. Seems I've been giving away a free award for old age without entirely recognizing it. It's the same thing that made me a wild fan of Black 47. You can even read about Saint Andrew WK have done the same on Saint David Hooper's Music Business Blog.

What am I talking about? Exactly.

I'm talking about talking with fans. I make my best to react to every electronic mail that our fans direct to us. If they take the time to compose us, you can bet, I'm gonna take the time to respond. And with the growing drove of debris mail it's getting tougher and tougher, but dangit, they rate it!

I'm sorry to say, there is one country I have got neglected until now-CD order forms.

CDBaby, our chief online retailer, is sort enough to offer all that great contact information about people who order our CDs. I have got done a very mediocre occupation contacting those people. But as every seller mentions, the bulk of gross sales will come up from past customers. So those are the people I need to be following up with.

Think about it a moment. I've built a very strong and loyal fanbase by communicating with fans. I have got tons of personal information online and confabulate with these folks. They've consequently gone out of their manner to back up us, buying many CDs and telling their friends.

Just conceive of if I contacted those 100s of past purchasers and said give thanks you. Not to sell them something more. Just to state "thanks". That's powerful stuff. Those who've stopped hearing will start back up. Those who already state their friends are gonna be a million times more passionate when they associate how I went out of my manner to compose them. It acquires me excited just thinking about it.

If you really can't believe of a manner to "sweeten the deal". Don't sudate it. But do certain you acquire their electronic mail address. Drop 'em a line and say, "thank you". And you'll be certain to have got a trade name new fan for life!

References:

Seth Godin's "Free Prize Inside" (1st printing) come ups in a cereal grass box
Saint Andrew WK in Saint David Hooper's Music Business Blog