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Sunday, April 29, 2007

The New Music Marketing Model for 21st Century

A twelvemonth ago, I wrote a passionate article on the virtues of charging $15 when you sell your CDs. Some of my logical thinkings included: It's tough for indie instrumentalists and you have got a good music, so don't short-change yourself; you can always price reduction the cadmium for particular grounds (2-for-1 special); and, the "high" gross sales terms also includes your assorted expenses. I made a few addendums, but that's the effect of it.

But now, if you head over to http://mp3.com/thebards and bank check out the Brobdingnagian Bards page at MP3.com, you'll detect something kinda hypocritical...none of our CDs are priced at $15! What gives??

Well first allow me say, yes, I make still believe in a $15.00 gross sales terms for many artists. Certainly, it works best for common people artists, and singer/songwriter types. But my ground is not lip service it is a dramatic alteration in our selling plan.

You see, when we started out, I knew that the lone "real" income available to indie instrumentalists come ups from cadmium gross sales and selling since royalties from ASCAP and BMI are a joke. So our program was to enter every 6 calendar months or less and set out new material. By then stop of last summertime the indie procedure was leaving us drained, and we were thinking we overextended. Then along come ups MP3.com.

One of the things I've been raving about for the past few calendar months is that MP3.com offerings a new selling theoretical account by offering "royalties" for listens to your music. And if you're getting paid from people listening to your music. Then it necessitates to be readily available right?

Well, we've followed the footfalls of many of the top MP3.com people and have got about 40-50 paths available on our site and more than are coming every week. In doing so, we do a solid $20 a twenty-four hours from our site.

Now with each listen, the songs are tracked on MP3.com on their music charts. You sell a CD, the songs on that cadmium will rocket up the charts. So you desire the CDs to sell, because higher charting bes higher payback. Thus, our low terms on MP3.com.

Now believe for a second. If you have got 40 songs on your site like the Hillbilly Hellcats, you're most likely departure to do your 15 alone listens because your songs are located all over the charts. There are plenty of songs to take from. Thus the new selling theoretical account no longer trusts on cadmium gross sales of $15.00, but listens. When you recognize that you open up yourself up to a whole batch of, in my opinion, simple merchandising tactics that volition do you more than money from listens than selling CDs from your website.

I cognize this all looks simplistic, but the huge world is most people on MP3.com are still running their set with an aged selling theoretical account that makes not give the peak payback. So think about that for a bit, and adjacent week, I have got a invitee author who will give you an exciting promotional thought that could direct your listens over the top. Then the hebdomad following that, I'm going to betray my secret that have my song "Tolkien" at #35 on all MP3.com...

Stay tuned. Same bard time. Same bard channel!


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